Hong Kong Free Tours

The Best Private Tour Guides in Hong Kong

Me Jamie, English and 52 years living in Hong Kong and I know the know the place - I personally completed 2,324 Private Tours (6,000+ guests) from 2011 - 2020 and was considered one of the finest Private Tour Guides in Asia.

A blog post with a difference - Please do visit Hong Kong in 2024 | Travel, Tourism, Tours, Tips, Daily Life and my personal thoughts on Hong Kong - Pearl of the Orient

Discover the Real Hong Kong with Jamie

Hong Kong Private Tours

Jamie’s personal recommendations for the very best Private Tour Companies and Tour Guides that Hong Kong has to offer.

There is in Hong Kong an informal affiliation of Private Tour Guides, we call it :

The Hong Kong Private Guides Society

All of us are at the top of our game with the Tripadvisor reviews to back us up, quite a few of us have been around for 10 years or more doing Private Tours of Hong Kong but one thing is clear, we are all totally passionate about Hong Kong and we really know our stuff.

We formed the Group in early 2014 with the aim of improving existing high standards and sharing information, ideas and market intelligence, we want Guests who visit this fabulous city, Hong Kong to have the very best experience.

Entry to our group is by invitation only.

I always recommend you contact my friends directly through their websites and not through companies like Viator, Get Your Guide, Klook and such.

i know the Tour Industry in Hong Kong, I was a pioneer of Private Tours in Hong Kong, launching my business in 2010 and doing my first tour on April 4th 2011.

I completed 2,324 private tours in Hong Kong serving 6,000+ guests until Covid 19 closed down Hong Kong in January 2020 for 3 full years, I have since retired from doing tours and spend my time doing Hong Kong research, working as a consultant, offering unique Hong Kong experiences and doing my photography.

I also spend a significant portion of my day doing research in the fields of tours, travel and tourism and share this on a daily basis with my friends.

I was considered one of the very best private tour guides in Asia and was totally committed to offering my guests the best possible experience when they visited Hong Kong and worked (and continue to work) very closely with a select group of like minded tour companies with a similar mindset.

If you have any questions please feel free to contact me directly

J3 Private Tours Hong Kong

These are the Tripadvisor Awards I attained as J3 Private Tours Hong Kong, my friends also have amazing reviews!


Hong Kong Tour Guides

Discover Hong Kong

book a tour with Michael at Hong Kong Free Tours

Our Michael, a Hong Konger - a super friendly and dedicated Tour Guide and he does tours for people that would not under normal circumstances take a private tour primarily because of cost - he has put Free Tours on the map in Hong Kong in a big way, he is a real pioneer.

…. and Michael doing his thing at Victoria Peak


Hong Kong Free Tours

All of my friends are rated 5 stars on Tripadvisor and they get the most amazing and consistent reviews

Hong Kong Free Tours

From the Hong Kong Free Tours Instagram Feed, Michael is very, very passionate about Hong Kong

Michael | Fabulous Free Tours and other Tour Options - Book a Tour with Hong Kong Free Tours Today

Simply click on the button above and you will be transported to the Hong Kong Free Tours Website

I first had contact with Michael in January 2017 and have met him a number of times over the years.

To be blunt, I was a little frustrated when Hong Kong Free Tours came on the scene, from day one since I have been in the tour business in Hong Kong (2010) I have been a fierce critic of the business model of companies offering free tours around the world based one one key point, the tour is not free.

As usual I digress

What I have learnt about Hong Kong Free Tours since 2017 is that their aim is to give (I would imagine mainly young Gen Z people) the opportunity to take a tour in Hong Kong which in general they would not do because of the cost of a private tour | food tour | group tour and such and it was always the intention from day 1 to do tours with themes that traditional tour companies (myself included) would not do, in effect Michael was not competing against the paid tour market he was simply offering everyone no matter what their budget an opportunity to learn about Hong Kong and that is noble thing to do.

Hong Kong Free Tours does paid tours and private paid tours and they have excellent offerings but their core business is still the free tours and Michael is to be commended for his efforts in promoting Hong Kong to the widest possible audience.

I should also point out that one of his very best tours is the one where the group visits what we call a sub divided flat in a relatively down trodden neighborhood and it gives the tour guests an opportunity to see how the very poor people live in Hong Kong and it is not a pretty sight (I should point out that my brother in law no. 2 lives in a sub divided flat and my brother in law no. 1 lives in public housing so I am pretty familiar with low cost housing in Hong Kong)

You also need to know the commitment made by Michael and his team, they actually RENT the subdivided flat for the sole purpose of showing their guests, they don’t just talk about it or show you an image, you actually visit the flat in an old building…. talk about experiencing the real Hong Kong!

The Hong Kong Government has pledged to eliminate sub divided units within the next 5 - 10 years, as I always say, good luck with that plan but you never know, it might actually happen.

Back to business

Hong Kong Free Tours has a huge selection of tours and over the years they have built up an excellent reputation and Michael deserves a medal for his plan to ensure that everyone that visits Hong Kong can take a tour, so quite simply - check out their website, check out their Tripadvisor Reviews and go on as many tours as you can fit in.

…. and on a more humorous note, my friends know I have a thing about large tour groups (15 | 20 | 30 participants) being led by a flag waving tour guide speaking through a microphone and constantly referring to charts and images in a binder, just the very thought of this makes me break out in a cold sweat! and yes, this describes your typical free tour! I have to keep telling myself that you have to adapt to the conditions, it is pretty hard to communicate with 30 people on a noisy street!, Michael at least ditched the flag in favour of bright yellow shirts that he and his guides wear!

One final point.

I have been on a Free Tour in Hong Kong and have the photographs to prove it, it was NOT with Hong Kong Free Tours I might add but with their one major competitor and I have to say it was dreadful and I will leave it at that and part of problem was that the 15 people on the tour had very low expectations quality wise (as it was a free tour) - this is NOT how Michael operates, he puts his heart and soul into every tour (as do his guides) and their reviews bear this out.


Michael and Hong Kong Free Tours

Michael and his mission statement for Hong Kong Free Tours

….. and Michael doing what Michael does best, leading from the front at Hong Kong Free Tours

Quite the selection of themed free walking tours from Hong Kong Free Tours

Michael has expanded into paid tours of Hong Kong as well

Michael is known for his “thinking outside of the box” tours, he does tours that nobody else would even consider


Hong Kong Free Tours

Go to and book directly at hongkongfreetours.com

I personally completed 2,324 Private Tours of Hong Kong between 2011 - 2020 and was considered one of the finest private tour guides in Asia, I am a pretty good judge of character and Michael is one of nicest guys you could ever meet not to mention one of the very best expert tour guides in Hong Kong

Why you need to choose from my personal list of the very best Private Tour Companies and Guides in Hong Kong today | These are my friends and I have known them all for a long time

Hong Kong Tourism | The very best Private Tour Companies and Guides in Hong Kong

Tours, Private Tours, Private Walking Tours, Food Tours and Hong Kong Experiences

The list is in no particular order

As I have retired from doing Private Walking Tours, I am now dedicating my time and expertise to supporting my very tight-knit group of friends as they continue to develop their tour business. I wholeheartedly recommend booking a tour of Hong Kong with any of them; each member of the “team” is incredibly talented, has charisma in abundance and are passionate about showcasing the beauty and culture of Hong Kong - Pearl of the Orient.

The truly amazing view from Lugard at Victoria Peak (The Peak) and almost NO visitors | tourists know about this place.

Victoria Peak (The Peak) Hong Kong - The greatest city view in the world | The glorious night time view


J3 Group Hong Kong

J3 Consultants Hong Kong | J3 Private Tours Hong Kong

J3 Consultants Private Hong Kong Experience is tailored for individuals who prefer to explore Hong Kong independently, without joining any guided tours.

This unique experience offers an authentic insight into the real Hong Kong, providing a deeper understanding of the city's culture, history, and local way of life.

Led by Jamie, a dedicated Hong Kong specialist and resident for 52 years, the experience covers many aspects of Hong Kong's identity, spanning its time under both British and Chinese rule.

Cultural Tourism at it’s very best

J3 Private Hong Kong Experiences

You want to learn about the REAL Hong Kong from a local host

How local do you want to get?

You have come to the right place.

Jamie, your friend in Hong Kong

52 years living in Hong Kong, our family arrived on January 2nd 1972

I have lived here for 25 years under British Rule, 27 years under Chinese Rule

I have 45 years of Business Consultancy experience in Hong Kong

My wife is a local & has lived her entire life in Hong Kong, her first language is Cantonese

We have 3 Adult sons all born and educated in Hong Kong, 2 still live in Hong Kong

I pioneered the Private Tour Industry in Hong Kong in 2010

2,324 completed award winning Private Tours of Hong Kong from 2011 - 2020

……and yes, I am a bit of an expert on the Hong Kong car culture!


© Jamie Lloyd | J3 Consultants Hong Kong | J3 Private Tours Hong Kong | | 2011 - 2024.

All rights reserved.

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Current images from my Instagram feed


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